To define his artistic identity as a black Appalachian, "Aphrolachia" became the name of Newman's studio and his Facebook page. Of its spelling, Newman says "The Greek spelling let me keep the 'p' in Appalachia, while making the 'f' sound as in 'African-American'.
See also variant spelling, 'Affrilachian' at
https://en.wikipedia.org/wiki/Affrilachia.